Getting started in Exports, 23 and 30 July 2008, 9.00am – 11.30 am, Sydney
Would you like to start exporting to grow you business?
Strategic Branding, 29 July 2008, 9:15am - 11:00am, Chatswood
Small to medium enterprises which are looking for growth but need assistance to go to the next level
Industrial Relations and Human Resources Workshops, July – December 2008, Lidcombe
Know your rights and responsibilities
Getting started in Exports , 23 and 30 July 2008, 9.00am – 11.30 am, Sydney
Would you like to start exporting to grow you business?
The Department of State and Regional Development is conducting two half-day export workshops. These workshops are for those businesses starting export to grow their business or for an occasional exporter who wishes to establish a long term presence in export markets or for other exporters keen to fine tune their understanding of export processes.
The workshops will cover four key topics for exporters – Planning, Resourcing, Marketing and Visiting your Target Market. An international trade expert will take you through the entire export process and examine the following topics:
- How to prepare an export plan and become ‘export ready’
- What resources are needed for an export strategy
- Marketing tips for selling in overseas markets
- Where to go for assistance
The workshops will also include a live case study to provide you with some practical aspects of doing overseas. You will receive a free copy of Getting Started in Exports Guide developed by the department.
Export Planning & Resourcing for export will be covered on 23 July 2008 and Export Marketing & Visiting your Target Market will be covered on 30 July 2008.
The seminars are held at the Trade & Investment Centre, Department of State and Regional Development, Level 47, MLC Centre, 19 Martin Place, Sydney. Registrations and enquiries to Raji Bhatia on 9338 6958 or Raji.Bhatia@business.nsw.gov.au
Strategic Branding, 29 July 2008, 9:15am - 11:00am, Chatswood
Small to medium enterprises which are looking for growth but need assistance to go to the next level
Many major international brands started as small businesses. What has made them successful is their strategic approach to branding. This seminar is an opportunity to learn some of the secrets of branding from Chris Boseley, the principal of Beyond Advertising, which offers strategic and creative services in branding and communication, including online solutions.
The seminar will cover:
• How important is brand name and how do you develop brand names?
• Is your brand relevant to your positioning in the market place?
• What are the characteristics of a 'breakthrough brand'?
• Why is a brand important in both B2B and niche consumer market places?
• How do you create a 'brand' in a niche or B2B market place?
• What is a brand hierarchy and why is it so important?
The seminar will be held at Sydney Business, Level 4, 7 Help Street, Chatswood from 9.15am for 9.30am to 11.00am. Cost for members is $22 and for non-members it is $33. Enquiries on (02) 9415 2630 and registrations to info@sydneybusiness.org.au
Industrial Relations and Human Resources Workshops, Lidcombe, July – December 2008
Know your rights and responsibilities
The Office of Industrial Relations is conducting the following workshops at Dooleys Lidcombe Catholic Club, 24 – 28 John Street, Lidcombe:
• Industrial relations in NSW
Tues 29 Jul 2008 FREE 9am - 12pm
• Recruitment and retention
Tues 26 Aug 2008 $88.00 9am - 1pm
• Managing employees
Tues 9 Sep 2008 $88.00 9am - 1pm
• Workplace policies
Tues 14 Oct 2008 $88.00 9am - 1pm
• Employing clerical staff in NSW
Tues 4 Nov 2008 FREE 9am - 12pm
• Workplace arrangements
Tues 25 Nov 2008 FREE 9am - 12pm
For an overview of the courses or to download a registration form, visit www.industrialrelations.nsw.gov.au and click on Workshops. Spaces are limited so you will need to register. For all enquiries phone (02) 9020 4612.